CASE STUDY #4
Mille Lei
Mille Lei is a luxury leather boutique based in Manhattan and with an Italian heritage. The brand was created as a new venture from an artisinal leather workshop that does handmade custom work for the world’s leading design houses. The brand needed a complete e-commerce content package to populate their new website, display ads, and social platforms.
We planned out a jam packed two day shoot in our Jungle House Studio as well as five locations across the Upper East Side of Manhattan, capturing photo and video of the product, 3 lifestyle fashion models, and a behind the scenes workshop piece. We edited a feature commercial as well as a plethora of cut downs for social. The photos and videos created the imagery and feeling of the brand and have fill out the social feeds with a year of content.
CREATIVE DEVELOPMENT
Directors Treatment Concept
Brand Strategy
Social Media Content Map
Storyboarding
Shotlisting
PRE-PRODUCTION
Creative Direction
Art Direction
Location Scouting
Shoot Coordination
Casting
PRODUCTION
Brand Videos
Social Ads
Photography
POST PRODUCTION
Photography Retouching
Post Supervision
Colorgrading
Sound Mixing
Offline Picture Edit
Online Picture Edit & Final Assembly
THE RESULTS
“With this new e-commerce brand, we needed a lot of high quality, varied content, fast. But we also wanted it to last. Because we were able to create so many scenes and looks with different sets and models, all in two days, we were able to create enough content to make the brand look large and established from day 1.”
- Brianna Clark, Brand Consultant
Mille Lei - a mano
Ladies that Lunch Ad
Iconic Ad
Evening Stroll Ad
Dark Fantasy Ad
Almost Late Ad
Mille Lei
